How Neuroscience Daily works

This page sets out how we report, where our editorial ends and advertising begins, and how we handle the two so a reader is never in doubt about which is which.

How we source the science

Our reporting draws on primary research wherever possible, and we try to be explicit about the difference between what a study measured and what it is being used to claim. We translate neuroscience and behavioral research out of the journals for an intelligent reader, and we attribute the science to the researchers who developed it rather than presenting an existing body of work as a proprietary discovery. When the evidence for something is thin or contested, we say so in the piece rather than overclaiming.

Corrections

When we get something wrong, we correct it in place and note the correction rather than quietly editing the record. Research is provisional and evolves; we aim to report it accurately, and we update or correct articles when warranted.

Editorial and advertising

We maintain a clear line between our independent editorial and any advertising that appears on the site, and we label the two differently. Editorial content is reported and written by our correspondents and editors and reflects our own editorial judgment. No advertiser pays for it, reviews it before publication, or controls its conclusions.

Advertorial content is advertising written in an article format. We label it "Advertisement" or "Paid Advertisement." We do not use the words "Sponsored," "Promoted," "Presented By," or "Brought to You By," because we think those terms understate the relationship. The full terms under which we accept and label commercial content are on our Advertising and Paid-Advertisement Disclosure page.